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Public Relations

INTRODUCTION TO PUBLIC RELATIONS IN SCHOOL MANAGEMENT

Definition

Public Relation

►   It’s concerned  with the interests of an organisation and those of its public organisations and their publics depend on each other for their benefit and success.

►   Public – implies  people or groups that get in touch  with the school

►   Internal Public

►   The publics that operate within the organization are referred to as internal public.

The Internal publics may include:

►   Administrators

►   Teachers

►   Students

►   Support staff

►   We need to realize that what others do affects our own work in a give organization.

►   All staff must work harmoniously for effectively

External Publics

Refers to the public that operate outside the organization.

External publics for School

Each of the external public has a role to play in the welfare of the school. Examples of external publics.

►   Parents

►   Neighbours

►   Education officers

►   Sponsors

►   Donors

►   Suppliers

►   Provincial administrations

►   Elected leaders

►   Trade Unions

►   NGOs

►   Professional bodies e.g. KNUT KUDHEIHA

ACTIVITY

In what way does your school contribute to the neighbours? Focus on funerals, fund drives, environmental issues etc.

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